SEAT S.A. sets revenue and delivery records amid a sharp profit drop
In a year defined by heavy investment and a difficult global backdrop for the automotive industry, SEAT S.A.-the company behind SEAT and CUPRA-posted the highest revenue in its history.
In 2025, the Spanish manufacturer generated turnover of 15.3 billion euros, up 5.1% year on year. Alongside this all-time high in revenue, the group also achieved a deliveries record, shipping 586 300 cars worldwide-another 5.1% increase versus 2024.
Despite the headline records, operating performance failed to keep pace. The operating result came in at just one million euros, a steep 93.1% fall compared with 2024. The company links the decline to the high cost of electrification, rising product costs, sustained price pressure, and applied trade tariffs-particularly those affecting the CUPRA Tavascan, which is built in China.
According to Markus Haupt, the Spanish company’s chief executive, the figures underline the transformation the manufacturer is currently navigating.
“Transformation does not happen without costs, but this is the time to move forward with confidence and optimism. We are delivering on what we promised and strengthening the competitiveness of the industry.”
Markus Haupt, Chief Executive of SEAT S.A.
CUPRA drove growth
A large share of the Spanish group’s momentum continues to come from CUPRA’s performance. In 2025, the young Spanish brand delivered 319 534 cars, representing a 26% rise compared with the previous year.
Since its launch in 2018, CUPRA has now moved beyond the milestone of one million vehicles sold and has become one of Europe’s fastest-growing brands. By contrast, SEAT’s volumes went backwards.
In 2025, the Spanish marque delivered 243 179 units, a 16% decline against 2024. Even so, Haupt stresses the brand still plays an “essential” role in urban mobility, backed by its Ibiza and Arona models, which remain its best-sellers and have recently undergone a second update.
Electrification takes a larger share of SEAT S.A. sales
As with many other manufacturers, electrification is becoming more prominent in SEAT S.A.’s mix. Last year, deliveries of fully electric vehicles and plug-in hybrids grew strongly-by 65.9% and 62.9%, respectively-to totals of 79 700 units and 84 400 units sold.
CUPRA Raval at the heart of 2026
Much of the company’s recent spending has been channelled into electrification. Since 2020, the Spanish manufacturer has invested 6.2 billion euros, including 1.3 billion euros in the last year alone, across research, development and industrial activity.
One of the flagship initiatives is the conversion of the Martorell plant into one of Europe’s key electric-vehicle production hubs. This site will build the new CUPRA Raval-the first fully electric model produced at the facility-which will be officially unveiled on 9 April, and which we have already had time with.
It will not be the only one. The future Volkswagen ID. Polo-which we have also driven-will be built on the same line. These are two of four models in the Volkswagen Group’s new family of compact electric cars, aimed at making electric mobility more affordable in Europe, with prices expected to start at around 25 thousand euros.
With this approach, SEAT S.A. aims to strengthen the group’s profitability and reach a return-on-sales margin of 6% by 2030.
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